marketing communications

marketing communications in your case study organisation. YourTopic: Yourtextbook states that “The integrated marketing communication (IMC) approach seeks to have all ofa company’s marketing and marketing communication activities project a consistent, unified image to the marketplace and internally within the company.” (Belch, Belch, Kerr and Powell, 2009, p.41)

Critically discuss Melbourne University,

Jet StarAirlines or M&M candy and their current marketing communications and their degree of strategic and message integration. Does your
chosen company communicate a consistent theme and positioning in everything it says and does? Your discussion should assess the role that lMC plays in your company’s current marketing effort, based on your observation and available information. It should include an analytical
account ofthe marketing communication tools, messages, and media that your company uses to communicate with the different audiences it targets. It should also evaluate any shortcomings in your company’s approach, which you identify from your research and analysis.

Marketing Communications
Order Description
This task is case analysis report. You must use case study to write answers to the following questions:
1. The launch of New Coke turned out to be a nightmare for Coca-Cola. Discuss the marketing implications of introducing New Coke.
2. Was it necessary to re-formulate New Coke?
3. Did market research actually fail in this case? How would you avoid such mistakes if you were a market researcher? Is is actually possible?
Requirement:
1. Read the cases carefully and thoroughly
2. Investigate and analyse the situation described in the cases
– Do extra research for more information whenever needed
– Apply relevant marketing and/or IMC theories to the analysis
3. Report your answers to all the questions attached to each case

Assessment Criteria:
1. Thorough understanding of the cases
2. Questions fully answered
3. Original and critical thinking in case analysis
4. Application of relevant theories
5. Logical and convincing arguments
6. Clear presentation
– Reports well written without errors in spelling, grammas, punctuation, etc.
– Proper referencing manner (follow Harvard Style in referencing. Details available in the library website)
– Any content beyond the page limit will NOT be read nor assessed

Marketing Communications
Order Description
This task is case analysis report. You must use case study to write answers to the following questions:
1. The launch of New Coke turned out to be a nightmare for Coca-Cola. Discuss the marketing implications of introducing New Coke.
2. Was it necessary to re-formulate New Coke?
3. Did market research actually fail in this case? How would you avoid such mistakes if you were a market researcher? Is is actually possible?
Requirement:
1. Read the cases carefully and thoroughly
2. Investigate and analyse the situation described in the cases
– Do extra research for more information whenever needed
– Apply relevant marketing and/or IMC theories to the analysis
3. Report your answers to all the questions attached to each case

Assessment Criteria:
1. Thorough understanding of the cases
2. Questions fully answered
3. Original and critical thinking in case analysis
4. Application of relevant theories
5. Logical and convincing arguments
6. Clear presentation
– Reports well written without errors in spelling, grammas, punctuation, etc.
– Proper referencing manner (follow Harvard Style in referencing. Details available in the library website)
– Any content beyond the page limit will NOT be read nor assessed